I'm Surabhi, a UX designer who came to this field through curiosity and stayed because of the questions.

I'm a generalist in the truest sense. I've redesigned apps, built design systems, written case studies, led brand campaigns, and spent five years photographing food for 40+ brands. Each of these things taught me something: it made me someone who sees the whole picture before touching any single part of it.

I thrive in lifestyle industries, wellness spaces, and deep, complex layers. The kind of problems where psychology matters. Where the environment someone inhabits shapes how they feel about what they're using.

I'm process-oriented, deeply observant, and I ask the uncomfortable why as well as the how.