Portfolio is currently being crafted. Case studies dropping soon. ✨

Portfolio is currently being crafted.
Case studies dropping soon. ✨

Available from July

I became a UX designer
the long way round.

Six years. Five industries. One relentless obsession with why people do what they do, and how good design works with that, not against it.

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Featured work

All Works

Lenovo's OMO Platform

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Turned a passive utility into a conversion-driven experienc across three countries, one platform, and more stakeholder calls than I'd like to count.

Lenovo's OMO Platform

Start a Project

Turned a passive utility into a conversion-driven experienc across three countries, one platform, and more stakeholder calls than I'd like to count.

Achivr Sports

Start a Project

Redesigned Achivr's website homepage to cut visual noise, improve navigation and make browsing effortless

Achivr Sports

Start a Project

Redesigned Achivr's website homepage to cut visual noise, improve navigation and make browsing effortless

My stacks

Figma

Where I think out loud: wireframes, flows, and final UI

Framer

My main tool for building interactive websites

Claude

My thinking partner for research, writing, and design decisions

UX Pilot

AI-assisted UX tool I use for flows, annotations, and audits

Notion

Where projects, case studies, and documentation live

Jitter

For adding motion and micro-interactions to UI components

Figma

Where I think out loud: wireframes, flows, and final UI

Framer

My main tool for building interactive websites

Claude

My thinking partner for research, writing, and design decisions

UX Pilot

AI-assisted UX tool I use for flows, annotations, and audits

Notion

Where projects, case studies, and documentation live

Jitter

For adding motion and micro-interactions to UI components

Figma

Where I think out loud: wireframes, flows, and final UI

Framer

My main tool for building interactive websites

Claude

My thinking partner for research, writing, and design decisions

UX Pilot

AI-assisted UX tool I use for flows, annotations, and audits

Notion

Where projects, case studies, and documentation live

Jitter

For adding motion and micro-interactions to UI components

The long way round leads somewhere.
Let's find out if it leads to you.

About

Medium

The long way round leads somewhere.
Let's find out if it leads to you.

About

Medium

The long way round leads somewhere.
Let's find out if it leads to you.

About

Medium

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