Introducing Netrin Credits in the app
Designing a sustainable, engaging rewards system that motivates users to maintain a consistent wellness routine
tl;dr
MY ROLE
I worked as solo UX Designer on this project.
TEAM
Siddhant Agarwal, Dhinesh Ramaswamy, Neha Kaura, Rishikesh Sarangan, Alex Joseph
CONTEXT
Many users struggle to stay motivated on their fitness journey, leading to inconsistent engagement and frequent drop-offs. To address this, we introduced Netrin Credits, a virtual currency designed to reward user commitment and build lasting habits.
By incentivizing short workout plans and referrals, we aim to increase daily and monthly active users, session frequency, habit formation, subscription renewals, and overall user satisfaction.
IMPACT
12%
Monthly active users
18%
users increased weekly workout days from 3 days to 4 days
