Surabhi Siddaiah

UI/UX Design

A curated collection showcasing relevant projects, mostly associated with Netrin Projects

Inspiring Next Generation of Sharp Thinkers

Designed a playful QR-based game with chess grandmaster Gukesh, turning Milk Bikis packs into interactive chess challenges for kids across India.

Help Turn Sports Shoppers into Repeat Buyers

Redesigned Achivr’s website homepage to cut visual noise, improve navigation, and make browsing effortless.

Powering Dreams of India’s Future Women Athletes

Empowering women athletes across India to chase their dreams through Britannia’s HerSpark initiative.

Introducing Netrin Credits System in the app

A sustainable, engaging rewards system that motivates users to maintain a consistent wellness routine

Implementing In-app User Feedback Flow

Suggest the user to Rate/Give feedback on multiple funtionalities at appropriate times

Improving the bottom sheet experience in a guided session

The approach taken to improve skip navigation, resolve ghost touches, and enhance overall visual hierarchy

Revamping Netrin's Troubleshooting Experience

Designing a guided flow to help users debug and resolve issues effortlessly

Redesigning the Onboarding Journey

Designing all new quick onboarding and sensor setup flow for subscribed and non-subscribed Users

Introducing in-app Referral Program Rollout

Designing a Referral System in the app to drive new user sign-ups and earn more rewards

Designing the first ever exclusive app for Vipassana Meditation

This project was done as a part of the 10kdesigners cohort

Curating a Landing Page for Sadia Badiei, a Plant-Based Lifestyle Blogger

The goal of this assignment was to practice Visual Design in Figma

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