Introducing in-app Referral Program Rollout
Designing a Referral System in the app to drive new user sign-ups and earn more rewards

tl;dr
MY ROLE
I worked as solo UX Designer on this project.
TEAM
Siddhant Agarwal, Dhinesh Ramaswamy, Neha Kaura, Rishikesh Sarangan, Alex Joseph
CONTEXT
To expand Netrin’s user base and boost engagement, we introduced an in-app referral program that rewards users for bringing in new sign-ups. By leveraging the power of personal recommendations, this system incentivizes existing users to spread the word about Netrin, earning them credits and helping us attract new users more effectively. The goal was to create a seamless and motivating referral experience that contributes to both user satisfaction and growth.
IMPACT
23%
users have submitted atleast 1 referral