Introducing in-app Referral Program Rollout

Designing a Referral System in the app to drive new user sign-ups and earn more rewards

tl;dr

MY ROLE

I worked as solo UX Designer on this project.

TEAM

Siddhant Agarwal, Dhinesh Ramaswamy, Neha Kaura, Rishikesh Sarangan, Alex Joseph

CONTEXT

To expand Netrin’s user base and boost engagement, we introduced an in-app referral program that rewards users for bringing in new sign-ups. By leveraging the power of personal recommendations, this system incentivizes existing users to spread the word about Netrin, earning them credits and helping us attract new users more effectively. The goal was to create a seamless and motivating referral experience that contributes to both user satisfaction and growth.

IMPACT

23%

users have submitted atleast 1 referral

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I can't wait to share the road ahead with you :)